Atkins Global, a design and engineering consultancy firm, contacted CreativeConnection to create a digital mural for their stand at the Highways UK conference this past 7 – 8 November in Birmingham.
Highways UK is an opportunity for people and organisations involved in the planning and operating of the UK’s road infrastructure to come together and meet. It’s a chance to attract and build planning and leadership in the development of the UK’s road network.
Atkins was looking for something digital and asked us to create a digital wall while we’ve often created live digital illustrations at events for social media and event apps, they proposed we try a digital wall.
This was something new for us and we were excited to try. Our digital artist Ada connected her iPad to the projector and voila! A digital canvas was projected onto the stand wall ready to be covered in a Visual Minutes mural with text and illustrations. Ada and the Atkins colleagues chatted with delegates during the conference, gathering feedback and comments about what roads will look like in the future. Twitter was used throughout the conference to help bring people to the Atkins Global stand and get them to contribute. The comments about future infrastructure and technology worked really well with the design of the digital wall.
We’re excited to try this again so if you’d like to see how we can help create a digital wall for you, please get in touch! To find out more, contact Giovanna Coppola and sign up to our newsletter to keep up to date on what we’re up to.