Academics Stand Against Poverty Infographic

We’ve created a beautiful infographic for ASAP (Academics Stand Against Poverty), and as it’s a new style for us we thought we’d run through the process of it’s creation. The infographic is for a great cause raising awareness focused on helping researchers and teachers enhance their impact on poverty. This is particularly important at this time before the general election when considering the role the political parties play and the impact of their policies on poverty. You can find out more information about this cause at but first take a look at the development of the infographic…


What is a flourishing life? What does it mean to be poor? Is it just about income? How do you visualise a process, or a composition, where various forces are in place, some are causal, some are effects, and others are external events?

On viewing this data, the first idea I had was the basic journey image, a path, as we encounter certain systems and develop our needs at a certain stage in life. However after careful thought, this solution did not seem appropriate, as circumstances and needs vary hugely depending on class and area.

The image of a tree seemed to represent these concepts better, as it was more about the cause and effects and options, and the leaves were the outcomes.The message is that you can flourish or not flourish, based on whether all the systems behind you (the roots) are there, working to support your branches.


After various iterations and contributions from all the ASAP academics, the “places” that were the branches in the first image were taken out, becoming the needs in their place, with the most important in the trunk.

In this phase we tried to remove any content that was unnecessary in order to find the easiest structure to support the data.


After innumerable drawings of leafy trees I decided after all to create the tree in an abstract form out of shapes, making it revolve around the clusters of meaning outlined in the Bones phase.


After many small tweaks to make sure the image was balanced, we decide to reduce the chosen needs in the circles to around four each.

Adding background colours made the image easier to navigate. To simplify further, the same font and colour was used throughout and only two different font sizes were used. This granted a certain elegance and harmony to the image.


We are pleased to support ASAP particularly in this UK pre-election time, where clarity is not a given, and we hope that the work behind the poverty audit opens up further discussion and awareness as to how we live, and if we live at our potential.


Written by Ariadne Radi Cor

Infographic by Ariadne Radi Cor

Featured in The London Economic, read the feature here